first, i use my must-have, conceal everything, superstar galactic concealer. Laura Mercier Secret Camouflage is a crime fighting ninja of a concealer and works wonders. using a flat synthetic brush i apply concealer beginning at the inner corner of my eye and brushing outwards.
second, to prevent concealer from creasing or migrating i use an invisible finishing powder. with a fluffy eyeshadow brush i apply a small amount under my eye. there are several invisible finishing powders i use and some of my favorites include MAC, Make Up For Ever and Laura Mercier.
last, my 'secret' to really brightening up red, tired eyes is to use a nude colored eye pencil on the inner rim (waterline) of my eye. this color of eye pencil can be really difficult to find and NYX Cosmetics makes an amazing array of nude pencils that are affordable and work perfectly.
unpack the bags under your eyes and enjoy a refreshed look courtesy of yours truly.