How To Apply Liquid Foundation

because i am so stinkin' hyped about the new Make Up For Ever Artisan Brush Collection soon to be released at Sephora this September i decided to repost one of my most popular Make Up For Ever posts. hopefully i will be getting my hands on a few of those brushes because ya'll know i lurv a little MUFE.

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liquid foundation is my jam, but learning how to apply liquid foundation took a bit of practice. there's something slightly intimidating about that one ounce jar which offers the promise of airbrushed skin or a face mask, depending on how it is applied. here are some tips to get your liquid foundation perfect every time.

How to Apply Liquid Foundation:

• PRIME - i'll admit, i don't do this step every time, but think of primer like velcro for your foundation; it holds it in place. priming is a must when you want your makeup to stay put, last longer and apply smoother. a perfect solution for summer when foundation notoriously wears off quickly. using a pea sized amount, apply from the center of your face, outwards.
• APPLY - first and foremost, let's make sure your foundation is a match. for tips on how to select makeup colors, check out this post here. second, opt for a nicer foundation if your budget allows.  i swear by my Make Up For Ever HD Foundation. it is hands down my favorite foundation. 
• to apply, pump once onto the back of your hand. with a foundation brush, apply starting just below the inner corner of your eye and blend outwards. this helps prevent the foundation 'line' at the edge of your face and typically you want the most coverage around nose, cheeks & chin. for extra coverage, use another pump of product. follow the guide above for instruction on where to place product, and which direction to spread it.
• FINISH - using an invisible finishing powder, apply product to the entire face. invisible finishing powders make your makeup look flawless. finishing with a pressed powder or colored powder will give extra coverage, but it can easily get that 'cakey' makeup look. an invisible finishing powder will set your makeup and help it look natural. a finishing powder also allows for better application of brush and bronzer.

once you get this foundation routine down you'll find that it gets easier and easier with time. you'll learn which areas of your face need extra coverage (in my case: cheeks & chin) and which areas need very little coverage (in my case: forehead). regardless, you will quickly graduate from 'beginner' to 'pro'.

xo,

kristie