offering an interactive live chat with a member of the Prescriptives team you can discuss your needs; whether you like matte, sheer, or full coverage the PX Beauty Genius (no, i did not make that name up) will help you find a custom recipe for your foundation needs.
obvs i was a bit skeptical. can a person help me determine the best foundation for my skin through video chat?
yes, they did. after our chat i was sent my custom recipe, i put in my order and within one week my perfectly matched foundation arrived on my doorstep.
PROS: very friendly customer service and with all the perks of talking to a counter pro from the comfort of my own bathroom. seriously, we video chatted from my vanity (i wanted all my current products on hand to show and discuss). my baby napped in the next room while my 4 year-old jumped in and out of the conversation. as a mother this service couldn't be any more convenient. plus, the foundation itself is pretty solid, a worthy opponent of my beloved MUFE HD Foundation.
CONS: if you don't have video chat
it seems many companies will be moving their internet options in this direction. with savvy consumers who want face time (an option available on most phones even) it seems business must either offer this option or risk being put on the shelf.
let me know if you've tried an interactive chat for beauty products. i'd love to hear your experience.