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i am so excited to be getting home from Hawaii just in time for the #cbias #SoFabCon14 beginning tomorrow! after all of my swimsuits and beach wear was unpacked i accessed a completely different portion of my closet and makeup to prepare myself for a blogger conference. my makeup looks for this conference will be less beachy and more profesh.
so what does one pack to a blogger conference? a lot. this is your chance to really make an impression on other bloggers as well as representatives from brands that are sure to attend the conference. you want to present yourself in the best light possible. sure, the invite says business casual but that doesn't mean business frumpy. you want to pack clothes that are versatile, mix and match and are a classic. you want to stand out but not for the wrong reasons, so leave your neon romper at home and stick to more contemporary colors.
i think the biggest dilemma bloggers (particularly beauty bloggers) face is what makeup to pack? when i travel i typically pack light when it comes to makeup. i want just the basics, however in this case i would recommend packing heavy. and by heavy, i mean good foundation, mascara, eyeliner and blush. those are the backbone of any makeup look and you want to be sure you have them all.
second, continue to keep it classic. save the fancy makeup looks for nights out with your girls and keep your makeup classic. while a super dramatic cat eye looks great in photos, it can be a little daunting in person. sticking to classic makeup, a strong eye and a bold lip will never be out of style and is gorgeous and approachable. exactly what we're going for!
i couldn't attend SoFabCon without first packing my trusty StayMatte Foundation by Rimmel. this high coverage foundation will take me from day to night at the conference and keep me fresh faced. this drugstore foundation found at Walmart is not only good, it is inexpensive which makes it even better for traveling. if it gets lost, spills, or crumples under air pressure, a replacement is only a short drive away.
my other must have from Rimmel is one of the best drugstore mascaras on the market. the Rimmel Scandaleyes mascara gives your lashes that extra oomph they need to make a serious first impression. just what the doctored ordered for a blogging conference because you'll be making A LOT of first impressions.